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Southeast Asia fashion platform NoTag appoints former Samsung and Kakao executive Seo Jin-young as Chief Marketing Officer (CMO).

  • notagshop
  • Oct 28, 2022
  • 2 min read

Updated: Sep 23



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NoTag Korea Appoints Former Cheil Worldwide and Kakao Enterprise Executive Seo Jin-young as Chief Marketing Officer



NoTag Korea, which operates “NoTag,” a Southeast Asia distribution platform for Korean fashion brands, announced on the 1st that it has appointed Seo Jin-young—formerly with Cheil Worldwide and Kakao Enterprise—as its Chief Marketing Officer (CMO).


NoTag Korea is a startup that supports the online export of Korean brands through IT-based solutions. The company provides a Customer-to-Manufacturer (C2M) solution, which analyzes real-time sales data to forecast demand and directly place production orders, as well as a Supply Chain Management (SCM) solution. Currently, more than 50 Korean brands export online to six countries, including Southeast Asian markets, through NoTag. In July, the company secured 1.3 billion KRW (approx. USD 1 million) in Pre-Series A funding.


Newly appointed CMO Seo Jin-young is a global marketing expert who has worked at Cheil Worldwide and Kakao Enterprise. Seo built Samsung Electronics’ mobile division “To Go Service,” an experiential program, and led marketing for Kakao Enterprise’s SaaS (Software as a Service) and AI solutions.


Seo stated, “Cross-border commerce has long been a promising business, but growth has faced many constraints due to the unique consumption behaviors of local consumers and country-specific regulations. NoTag is a company that has built IT solutions and a logistics system capable of overcoming these challenges.”


Seo added, “Through localized marketing, we aim to achieve economies of scale and drive revenue growth. By advancing real-time data–driven C2M distribution methods, we will establish NoTag as a leading cross-border commerce brand.”


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