Fashion cross-border platform ‘NoTag Korea’ raises 1.3 billion KRW in 'Pre-Series A' funding.

Fashion Cross-Border E-Commerce Platform ‘NoTag Korea’ Secures 1.3 Billion KRW in Pre-Series A Funding

The Southeast Asia–focused fashion cross-border e-commerce platform operator NoTag Korea has raised 1.3 billion KRW (approx. USD 950,000) in a Pre-Series A funding round, with participation from Hi Investment Partners and Lotte Ventures.

NoTag Korea develops and operates “NoTag,” a fashion cross-border platform based on IT solutions that helps Korean brands expand into overseas markets. For Korean brands seeking to enter the Southeast Asian market, NoTag provides end-to-end online commerce services such as payment, shipping, customs clearance, exchanges, returns, advertising, and promotion.

Positioning itself as a Customer-to-Manufacturer (C2M) e-commerce platform, NoTag analyzes brand sales data in real time to forecast demand and then places production orders directly with Korean factories. By leveraging its C2M supply model and data analytics, NoTag has built a system that enables efficient product manufacturing, allowing Korean brands to reduce upfront production costs and inventory risk.

The company has also developed its own all-in-one Supply Chain Management (SCM) solution, “NTMS (NoTag Total Management System).” NTMS enables integrated management of every logistics process—including product uploads, inventory control, ordering, exchanges, and returns—across multiple channels, countries, and brands.

CEO Woong Choi stated, “With this investment, we plan to focus on recruiting specialized talent to enhance our C2M supply model and NTMS solution. Our goal is to minimize cross-border barriers between Korean brands and overseas consumers through IT technology and logistics innovation.”

Kyungwook Noh, Director at Hi Investment Partners, explained the investment rationale: “We expect NoTag’s all-in-one Southeast Asia market-entry platform to grow into a service that enables K-fashion brands to achieve the highest sales at the lowest cost when entering the Southeast Asian market.”

Previously, in October, NoTag Korea received seed funding from Mashup Angels, a venture capital firm specializing in early-stage startups.

Cho Gwang-hyun, Researcher, Maeil Business Newspaper [hyunc@mk.co.kr]

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