NOTAG KOREA Unveils Agentic AI "NABI"

[Prime Economy] NOTAG KOREA (CEO Woong Choi) announced on the 10th the launch of NABI, an agentic AI system that independently makes decisions and executes tasks across the entire global export and distribution process.

NABI's agentic AI process. ⓒ NOTAG KOREA

NABI operates on a fundamentally different level from simple automation tools that only follow pre-programmed rules. It assesses situations based on operational data, then autonomously carries out global export and distribution work.

The system is powered by NTMS, the company's global operations platform. NTMS connects marketplaces, payments, logistics, and CS systems into a single integrated environment, managing not only products and orders but the entire distribution process, including inventory, shipping, and settlement. NTMS handles data accuracy and operational standardization; NABI builds on that foundation to autonomously execute the actual work, completing the automation of commerce operations.

NTMS currently manages 204 brands and roughly 47,000 SKUs across 12 countries, and has already unified data from around 100 distribution channels. NABI connects functions that existing solutions provided separately — product listing, multilingual translation, price adjustment, order processing — into one flow. Having a single intelligent system execute the entire export and distribution operation is the clearest point of difference from conventional approaches.

The technology is being applied first to fashion and beauty brands entering Southeast Asian markets. NABI will handle multi-channel operations for major distribution brands including the fashion labels H'DEX and covernat, as well as MODAMODA and JM Solution. Running without interruption 24 hours a day, the system is expected to strengthen responsiveness in the global commerce market.

"With NABI, we are making real a structure in which AI takes full charge of operating tens of thousands of products," said CEO Woong Choi. "We will build a new kind of trading company model, one where AI performs the actual work of trade."

NOTAG KOREA is a graduate of the 10th cohort of IBK Changgong Mapo, the startup incubation platform run by IBK Industrial Bank of Korea (024110). Synergy IB Investment (CEO Kun-young Lee), a new technology finance company and co-operator of IBK Changgong, is supporting the company's growth.

Reporter Kim Woo-ram — kwr@newsprime.co.kr