NOTAG KOREA Drives K-Fashion into Southeast Asia with Agentic AI "NABI"

AI is now leading the charge in K-fashion's push into Southeast Asia. NOTAG KOREA (CEO Woong Choi), an AI-based e-commerce operations company, is using NABI, its in-house agentic AI technology, to drive Korean fashion brands into Southeast Asian markets in earnest.

NABI is an agentic AI that judges and acts on its own, working from goals rather than human instruction. Through it, NOTAG KOREA delivers high-performance operations for K-fashion brands across major e-commerce platforms in seven Southeast Asian countries.

NOTAG KOREA currently manages local distribution and commerce operations for a wide range of K-brands in fashion and beauty. The company has drawn attention for successful collaborations with popular Korean fashion labels including emis, COVERNAT, and HDEX.

Agentic AI NABI: Breaking Through the High-SKU Barrier

NOTAG KOREA's core strength is NABI, its own agentic AI. Fashion carries dozens of times more SKUs than beauty. Add the complexity of managing size, color, and seasonal assortments, and conventional manual operations simply cannot keep pace with a fast-moving market.

NABI adopts an agentic architecture that autonomously processes and optimizes SKUs at this scale, making local e-commerce operations genuinely workable for fashion brands.

NABI collects and analyzes data in real time from major Southeast Asian e-commerce platforms such as Shopee, Lazada, and Tokopedia, together with country-level logistics and delivery operations data.

On that basis, it optimizes and automatically executes three core areas:

• Bulk product listing and price optimization

• Integrated tracking of inventory, delivery, and returns

• Ad performance analysis and automated budget allocation

By controlling the whole of complex e-commerce operations as a single connected system, NABI minimizes manpower requirements and maximizes sales efficiency across global marketplaces.

One-Stop Support from Onboarding to Reporting — ROAS Above 1,000%

NOTAG KOREA has successfully extended the local data and know-how it built operating K-beauty brands such as MODAMODA and ABIB into the fashion category.

Its B2B partnership model provides one-stop support across the entire process — marketplace onboarding, advertising, operations, and performance reporting — so partner brands can step away from the complexity of overseas operations and focus solely on supplying product.

"Managing thousands of SKUs in real time is close to impossible for people to do," said Jin-young Seo, Head of Global Sales at NOTAG KOREA. "NABI solves that problem completely, which opened the door to working with a range of fashion brands. The result has been overwhelming performance — ROAS above 1,000% on overseas commerce platforms."

Reporter Hong Young-seok — hong@fashionbiz.co.kr

NOTAG KOREA Unveils Agentic AI "NABI"

[Prime Economy] NOTAG KOREA (CEO Woong Choi) announced on the 10th the launch of NABI, an agentic AI system that independently makes decisions and executes tasks across the entire global export and distribution process.

NABI's agentic AI process. ⓒ NOTAG KOREA

NABI operates on a fundamentally different level from simple automation tools that only follow pre-programmed rules. It assesses situations based on operational data, then autonomously carries out global export and distribution work.

The system is powered by NTMS, the company's global operations platform. NTMS connects marketplaces, payments, logistics, and CS systems into a single integrated environment, managing not only products and orders but the entire distribution process, including inventory, shipping, and settlement. NTMS handles data accuracy and operational standardization; NABI builds on that foundation to autonomously execute the actual work, completing the automation of commerce operations.

NTMS currently manages 204 brands and roughly 47,000 SKUs across 12 countries, and has already unified data from around 100 distribution channels. NABI connects functions that existing solutions provided separately — product listing, multilingual translation, price adjustment, order processing — into one flow. Having a single intelligent system execute the entire export and distribution operation is the clearest point of difference from conventional approaches.

The technology is being applied first to fashion and beauty brands entering Southeast Asian markets. NABI will handle multi-channel operations for major distribution brands including the fashion labels H'DEX and covernat, as well as MODAMODA and JM Solution. Running without interruption 24 hours a day, the system is expected to strengthen responsiveness in the global commerce market.

"With NABI, we are making real a structure in which AI takes full charge of operating tens of thousands of products," said CEO Woong Choi. "We will build a new kind of trading company model, one where AI performs the actual work of trade."

NOTAG KOREA is a graduate of the 10th cohort of IBK Changgong Mapo, the startup incubation platform run by IBK Industrial Bank of Korea (024110). Synergy IB Investment (CEO Kun-young Lee), a new technology finance company and co-operator of IBK Changgong, is supporting the company's growth.

Reporter Kim Woo-ram — kwr@newsprime.co.kr

NoTag Establishes a Complete Formula for K-Fashion’s Direct Entry into Southeast Asia—from Import and Customs to Certification.

From Import and Customs to Certification and Influencer Marketing—All in One Step?!K-fashion brands’ strategies for entering overseas markets are evolving. Beyond simple cross-border direct sales (CBT), local entry platforms that integrate local distribution networks and logistics are emerging as a new growth solution. One startup putting this strategy into action is the IT-based trading company NoTag Korea (CEO Woong Choi).

NoTag Korea partners with Korean fashion brands such as HDEX, COVERNAT, CITYBREEZE, FALLET, and NEIKIDNIS, managing their exports and distribution across Southeast Asia.

In particular, the company has strengthened its position as a local distribution partner by establishing local subsidiaries and logistics centers in Taiwan, Indonesia, and Thailand—not merely relying on simple CBT, but officially entering local online and offline distribution platforms.

Seo Jin-young, Head of Overseas Sales at NoTag Korea, explained, “The CBT-centered export model has the advantage of a low initial entry barrier, but it faces clear limitations in terms of high logistics costs, long delivery times, and customer service such as exchanges and refunds. For sustainable growth, entering local distribution channels is essential, and the Southeast Asian local e-commerce market is about ten times the size of the CBT market, making it the most strategic target market for K-brands.”

(Photo: Scene from the “IFBB PRO SHOW” competition in Kaohsiung, Taiwan, where HDEX participated as the main sponsor. NoTag Korea and HDEX are strengthening local brand awareness and branding by focusing on major fitness competitions across Southeast Asia.)

A representative example of this strategy is the gym-wear brand HDEX.Within just one year of entering the market through NoTag Korea’s distribution platform, HDEX has officially launched on major local platforms in Taiwan, Indonesia, and Thailand, including Tokopedia, Shopify, LINE Shopping, and Fitness Factory, achieving over 120% average monthly growth. In the Taiwanese market alone, the brand is on the verge of surpassing 2 billion KRW (approx. USD 1.5 million) in annual sales.

NoTag Korea provides an integrated solution that covers not only distribution but also local marketing. The company collaborated with 30 local ambassadors, including well-known athletes Kangmin Kim and Ahreum Song, both recognized in Southeast Asia through Netflix’s Physical: 100 Season 1, to run promotional campaigns.Through more than 10 pop-up stores in Taiwan and Indonesia and influencer marketing involving over 100 influencers in each country, the company successfully localized branding for its partner brands.

The core of NoTag Korea’s local-entry platform model is the technology-driven integration and automation of multi-country, multi-channel, and multi-brand distribution.Unlike traditional trading companies that rely heavily on sales networks, NoTag digitizes the entire export process through an AI-powered e-commerce automation management system.

By applying technology solutions such as local sales data analysis, automatic VAT refunds, and automated correction of logistics errors, NoTag maximizes both efficiency and scalability of distribution.Furthermore, leveraging customer data accumulated from distributing over 100 brands, the company offers customer experience (CX) design that reflects the consumer characteristics of each country and each brand’s identity, solidifying its position as a strategic partner that goes beyond a simple SaaS solution.

(Photo: Scene from an HDEX promotion organized by NoTag Korea, featuring brand promotions with Southeast Asian influencers and ambassadors, including Netflix “Physical: 100” cast members Kangmin Kim and Ahreum Song.)